Whoever produces rarely thinks strategy. Whoever thinks strategy is rarely good at design. Stubborn does both.
The gap between who produces and who thinks
There's a gap that has become a market standard: whoever knows how to produce content — shoot, edit, post — rarely thinks strategy, and whoever thinks strategy is rarely good at design. The result is companies paying for generic content plans or good-looking production with no direction at all.
Stubborn steps right into that gap: we think through the social media and blog strategy, write the calendar and the copy, handle the design of every piece and the paid traffic management — and bring in a filmmaker partner, or work with whoever the company already has in-house, just to shoot and edit.
We don't compete on audiovisual production. We make sure it serves a real strategy.
What's included
- Social media and blog editorial calendar
- Copywriting for every piece — post, caption, article
- Content direction aligned with brand positioning
- Meta Ads paid traffic
- Google Ads paid traffic
- LinkedIn Ads paid traffic, for B2B
- Reporting and ongoing optimisation
- Visual execution of the calendar, together with the Design pillar
- Creatives for paid traffic campaigns
What's not included
The content plan, the script and the copy are ours. Video shooting and editing are not — those come from a filmmaker partner or someone in-house at the client, a model that's already becoming standard.
How it is hired
A monthly retainer is the main model — strategy and paid traffic need continuity to work. One-off campaigns are also possible for a specific launch or period.
Four phases, always in the same order.
Timing and intensity vary a lot from one operation to the next, so there is no fixed timeline here. What repeats is the sequence — and optimisation feeds the diagnosis of the next cycle.
- 01
Diagnosis
- Channel and data audit
- Audience, offer and goals
- 02
Planning
- Media and content plan
- Creatives and landing pages
- 03
Execution
- Campaigns live
- Creative and audience testing
- 04
Optimisation
- Reports and data reading
- Budget adjustments and scale
Who this is for
Brand with a physical product selling online
Needs paid traffic with a monthly media budget, not just nice-looking pieces.
High-ticket B2B service
Qualified lead generation via LinkedIn Ads, not generic volume.
Developers and launches
Every launch needs its own lead-capture campaign — repeatable with every new development.